Event ads for social.
The name of the fundraiser was called Here Comes The Sun and they wanted to highlight that they were looking to do even better next year. All information displayed here on this announcement for Instagram was required by the organization. Each element in the piece was drawn in Adobe Illustrator and I wanted the message to convey the sun coming up over dark stormy clouds and for the clouds to have a silver lining - so to speak.
Here Comes the Sun.
At an internship for a non-profit organization in Butte County, CA, I was tasked with designing announcements and ads for upcoming fundraising events. One event was to raise money for the upcoming campaign season.
Fundraiser.
Another Version.
My biggest challenge with this design was finding a way to design the sun rays so that they didn’t interfere too much with the text. The solution was to shorten the rays and I think that helped for readability. While the white space is better in the banner, I’m still pretty happy with it in the IG ad as well considering all of the information I was required to include.
Let the Sun Shine.
Along with an announcement for Instagram, they also wanted a Facebook banner to help spread the word. Here, to maintain systemic consistency between the two platforms, I took the same elements and reformatted them according to the dimensions for Facebook banners. I am happy with the white space I was able to achieve in this design as well as I feel the hierarchy that leads the eye down the middle of the image and then trails down from the left is successful.
Michael Branton
“Thanks to Ashley’s social media and print designs, we exceeded our fundraising goals for next year. She makes everything look polished, clean and fun.”
See also: Branding: Volunteer Work for more examples of work for this group.