Informational brochure.
In order to better understand what items are toxic to pets, I narrowed down my scope to cats and dogs in particular since, according to my research, those are the majority of pets owned in the United States. I also discovered that there is an animal poison control center that lists all of the items toxic to dogs and cats as well as provides a 24-hour hotline for emergencies.
Research.
I designed a brochure to be handed out at an awareness event next year in March. The event is to help raise awareness about items that are toxic to our pets in order to help reduce the amount of these types of cases in Redding, CA.
Pet Poisoning Prevention.
Once I gathered all my information, I organized it into a bifold brochure. I printed out different versions to see how the design would look and asked for feedback through user testing. I noticed the small, white text was hard to read, so I made a note to change that and fix an error where I repeated an item. This process also helped me consider the type of paper to use. I thought about who would use it and how durable it should be. I decided a water-resistant cardstock would be best since this is an important brochure meant to last.
Drafts.
Back design.
The event itself is to be held in my hometown, so I thought it would be nice to add a list of local veterinarian offices with their addresses and phone numbers. Also, in case anyone wanted to see where I got my information, or to learn more, I also added my resources for consideration.
Using stock images from Adobe Photostock, I removed the backgrounds so that the animals would be easy to place on color blocks filled with my pink and yellow color choices taken from the logo I designed previously.
Front design.
Inside right.
Again, to keep consistency, I had the same approach with “CATS” on this side. What once was white text, I turned to pink for easier reading. At the bottom of this list, I chose to include the APCC 24-hour emergency hotline number. The idea for that being if the pet owner reading the brochure suspected their pet ate something toxic, they could call for advice before taking their pet in to see a vet.
Inside left.
To help define what items are toxic to dogs, I included a partial image of a dog at the bottom overlaying the word “DOGS” in bold. It seemed to me that there are three categories that made the most sense for grouping so I gave each category a symbol as well as used typographic hierarchy to help break up the information.
